Cookie Policy

Cookie Policy 

This document contains information about the technologies that allow this Website to achieve the purposes described below. These technologies allow the Owner to collect and save information (for example through the use of Cookies) or to use resources (for example by running a script) on the User's device when the latter interacts with this Website.

For simplicity, in this document these technologies are briefly defined as "Tracking Tools", unless there is reason to differentiate.
For example, although Cookies can be used in both web and mobile browsers, it would be inappropriate to talk about Cookies in the context of applications for mobile devices, since these are Tracking Tools that require the presence of a browser. For this reason, within this document the term Cookie is used only to specifically indicate that particular type of Tracking Tool.

Some of the purposes for which Tracking Tools are used may also, depending on applicable law, require the User's consent. If consent is given, it can be freely revoked at any time by following the instructions contained in this document.

This Website uses Tracking Tools managed directly by the Owner (commonly called “first-party” Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly called “third-party” Tracking Tools). Unless otherwise specified within this document, these third parties have access to their respective Tracking Tools.
Duration and expiry of Cookies and other similar Tracking Tools may vary depending on what is set by the Owner or by each third party supplier. Some of them expire at the end of the User's browsing session.
In addition to what is specified in the description of each of the categories below, Users can obtain more detailed and updated information on the duration, as well as any other relevant information - such as the presence of other Tracking Tools - in the privacy policies of the respective third-party suppliers (via the links made available) or by contacting the Owner.

Activities strictly necessary to guarantee the functioning of this Website and the provision of the Service

This Website uses Cookies commonly called "technical" or other similar Tracking Tools to carry out activities strictly necessary to guarantee the functioning or provision of the Service.

Third Party Tracking Tools

• Tag management

  This type of service is functional to the centralized management of tags or scripts used on this Website.
  The use of these services involves the flow of User Data through them and, if applicable, their retention.

  Google Tag Manager

  Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the processing of Data.

  Personal Data processed: Usage Data and Tracking Tool.

  Place of processing: United States –Privacy Policy; Ireland –Privacy Policy.

• Platform and hosting services

  These services are intended to host and operate key components of this Website, making it possible to provide this Website from a single platform. These platforms provide the Owner with a wide range of tools such as, for example, analytical tools, for managing user registration, for managing comments and the database, for e-commerce, for payment processing, etc. The use of these tools involves the collection and processing of Personal Data.
  Some of these services work through servers that are geographically located in different locations, making it difficult to determine the exact location where Personal Data is stored.

  PrestaShop (PrestaShop S.A.)

  PrestaShop is a platform provided by PrestaShop S.A. which allows the Owner to develop, operate and host a website dedicated to e-commerce.

  Personal Data processed: surname, usage data, email, device information, language, name, telephone number, Tracking Tool and various types of Data as specified in the privacy policy of the service.

  Place of processing: France –Privacy Policy.

Other activities that involve the use of Tracking Tools

Experience

This Website uses Tracking Tools to improve the quality of the user experience and allow interactions with external content, networks and platforms.

• Viewing content from external platforms

  This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
  This type of service could still collect data on web traffic relating to the pages where the service is installed, even when users do not use it.

  Google Fonts

  Google Fonts is a character style visualization service managed by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, which allows this Website to integrate such content within its pages.

  Personal Data processed: Usage Data and Tracking Tool.

  Place of processing: United States –Privacy Policy; Ireland –Privacy Policy.

Measurement

This Website uses Tracking Tools to measure traffic and analyze User behavior to improve the Service.

• Statistics

  The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to keep track of the User's behavior.

  Google Analytics

  Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Website, compiling reports and sharing them with other services developed by Google.
  Google may use Personal Data to contextualize and personalize the ads of its advertising network.

  Personal Data processed: Usage Data and Tracking Tool.

  Place of processing: United States –Privacy Policy–Opt Out; Ireland –Privacy Policy–Opt Out.

  Storage duration:

  • AMP_TOKEN: 1 hour
  • _ga: 2 years
  • _gac*: 3 months
  • _gat: 1 minute
  • _gid: 1 day

  Google Ads conversion tracking

  Google Ads conversion tracking is a statistics service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of data, which connects data from the Google Ads advertising network with the actions performed on the website. inside this Website.

  Personal Data processed: Usage Data and Tracking Tool.

  Place of processing: United States –Privacy Policy; Ireland –Privacy Policy.

  Storage duration:

  • FDI: 2 years
  • test_cookie: 15 minutes

  Facebook Ads Conversion Tracking (Facebook Pixel)

  Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Meta Platforms, Inc. or by Facebook Ireland Ltd, depending on how the Data Controller manages the processing of Data, which connects data from the advertising network Meta with actions performed within this Website. The Facebook pixel monitors conversions that can be attributed to Facebook, Instagram and Audience Network adverts.

  Personal Data processed: Usage Data and Tracking Tool.

  Place of processing: United States –Privacy Policy; Ireland –Privacy Policy.

  Storage duration:

  • _fbp: 3 months
  • fr: 3 months

Marketing

This Website uses Tracking Tools to provide personalized commercial content based on User behavior and to manage, disseminate and track advertisements.

• Advertising

  This type of service allows the User's Data to be used for commercial communication purposes. These communications are shown on this Website in the form of banners and other forms of advertising, also in relation to the User's interests.
  This does not mean that all Personal Data is used for this purpose. Data and conditions of use are indicated below.
  Some of the services indicated below may use Tracking Tools to identify the User or use the behavioral retargeting technique, i.e. display personalized advertisements based on the User's interests and behavior, also detected outside of this Website. For more information on this matter, we suggest you check the privacy policies of the respective services.
  Generally, services of this type offer the possibility of deactivating such tracking. In addition to any opt-out feature provided by any of the services listed in this document, you can read more about how to opt-out of interest-based advertising in the "How to opt-out of interest-based advertising" section in this document.

  Facebook Lookalike Audiences

  Facebook Similar Audiences is an advertising and behavioral targeting service provided by Meta Platforms, Inc. or by Facebook Ireland Ltd, depending on how the Data Controller manages the processing of Data, which uses the Data collected through the Facebook Custom Audiences service in order to show advertisements to Users with similar behavior to Users who are already in a Custom Audience list based on their previous use of this Website or their interaction with relevant content through Facebook applications and services.
  Based on this Data, personalized ads will be shown to Users suggested by Facebook Similar Audiences.

   

  Users can opt out of using Facebook Tracking Tools for ad personalization by visiting thisopt-out page.

  Personal Data processed: Usage Data and Tracking Tool.

  Place of processing: United States –Privacy Policy–Opt Out; Ireland –Privacy Policy–Opt Out.

  Storage duration:

  • _fbp: 3 months

• Remarketing and behavioral targeting

  This type of service allows this Website and its partners to communicate, optimize and serve advertisements based on the User's past use of this Website.
  This activity is facilitated by tracking Usage Data and the use of Tracking Tools to collect information which is then transferred to partners who manage remarketing and behavioral targeting activities.
  Some services offer a remarketing option based on email lists.
  Generally, services of this type offer the possibility of deactivating such tracking. In addition to any opt-out feature provided by any of the services listed in this document, you can read more about how to opt-out of interest-based advertising in the "How to opt-out of interest-based advertising" section in this document.

  Facebook Custom Audiences

  Facebook Custom Audiences is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. or by Facebook Ireland Ltd, depending on how the Owner manages the processing of Data, which connects the activity of this Website with the network Facebook advertising.

   

  Users can opt out of using Facebook Tracking Tools for ad personalization by visiting thisopt-out page.

  Personal Data processed: email and Tracking Tool.

  Place of processing: United States –Privacy Policy–Opt Out; Ireland –Privacy Policy–Opt Out.

  Storage duration:

  • _fbp: 3 months

How to manage preferences and give or withdraw consent

There are various ways to manage your Tracking Tools preferences and to give or withdraw consent, where necessary:

Users can manage Tracker preferences directly through their device settings - for example, they can prevent the use or storage of Trackers.

In addition, whenever the use of Tracking Tools depends on consent, the User can give or revoke such consent by setting their preferences in the cookie policy or by updating such preferences via the privacy widget for preferences relating to consent, if present.

Thanks to specific browser or device functions, it is also possible to remove previously saved Tracking Tools, including those used to save the consent preferences initially expressed by the User.

Other Tracking Tools present in the browser's local memory can be removed by deleting the browsing history.

With regards to third-party Tracking Tools, Users can manage their preferences by visiting the relevant opt-out link (if available), using the tools described in the third party's privacy policy or by contacting the latter directly.

Locate the Tracking Tools settings

Users can, for example, find information on how to manage Cookies in some of the most popular browsers at the following addresses:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Internet Explorer
• Microsoft Edge
• Well done
• Opera

Users can also manage some Trackers for mobile applications by deactivating them through the appropriate device settings, such as mobile advertising settings or settings related to tracking in general (Users can consult their device settings to find the relevant one) .

How to opt out of interest-based advertising

Without prejudice to the foregoing, Users are informed of the possibility of using the information onYourOnlineChoices(EU and UK)Network Advertising Initiative(USA) eDigital Advertising Alliance(USA)DAAC(Canada)DAI(Japan) or other similar services. With these services it is possible to manage the tracking preferences of most advertising tools. The Owner, therefore, advises Users to use these resources in addition to the information provided in this document.

The Digital Advertising Alliance also provides an application calledAppChoicesWhich helps Users control behavioral advertising on mobile applications.

Consequences related to refusing to use Tracking Tools

Users are free to decide whether or not to allow the use of Tracking Tools. However, please note that Tracking Tools allow this Website to provide Users with a better experience and enhanced functionality (in line with the purposes outlined in this document). Therefore, if the User decides to block the use of Tracking Tools, the Owner may not be able to provide the related functions.

Data Controller

IDEA Partners Sagl - Via Pobiette, 11 6928 Manno (CH) - VAT CHE-451.140.694

Owner's email address:Info@hairprocosmetics.com

Since the use of third-party Trackers on this Website cannot be completely controlled by the Owner, any specific reference to third-party Trackers is to be considered indicative. To obtain complete information, Users are kindly invited to consult the privacy policy of the respective third-party services listed in this document.

Given the objective complexity of identifying tracking technologies, Users are invited to contact the Owner if they wish to receive further information regarding the use of such technologies on this Website.