Founded in 1908 by Ludovico Martelli, for three generations Proraso has been a reference point in the world of shaving for millions of men all over the world.
In 1948, in Florence, the first Proraso lines dedicated to shaving and shaving were created: cream-pre-shave and after-shave were born in that period.
What is surprising about the famous company is the freshness and effectiveness of its products.
Proraso products adapt to the fashions of the moment, never going out of fashion, thanks to formulations based on natural ingredients and safe for health.