CELLA MILANO, A TRUE STORY...
of when barbershops were the places to indulge in moments of pleasure and well-being, of when Cella opened in the heart of Milan, becoming the point of reference and style in the world of Italian shaving. It was 1899 when the formulation knowledge of master soapmakers and perfumers and our passion for excellence and high craftsmanship created exclusive products for gentlemen and professional barbers. In the 50s and 60s, radio jingles and advertising carousels with the Cella logo became famous. And Felice, our testimonial, smiling vintage icon, would enter the homes of Italians, telling this true story with his morning motto: "CELLA EXTRA PURISSIMA".
The strengths that characterise Cella Milano are:
Authenticity, Italianness and historicity.
Extra quality and careful selection of raw materials.
Exclusive hot saponification technique.
Everyday luxury and accessible exclusivity.
Sophisticated design, packaging and textures.
Passion for the details that make the difference.